Throughout my previous posts I focused on Pandora and how they’re doing on social media. We learned that Pandora isn’t doing too bad overall, but there are some areas that they need to work on. For example, they are consistent and create photo posts, but they don’t engage at all. Today I’m going to take a look at what my classmate Gabrielle found in Spotify’s Facebook audit. You’ll know once and for all who is better at Facebook: Pandora or Spotify.
Continue reading “Pandora vs. Spotify: Who Uses Facebook Better?”4 Things Pandora Is Doing Wrong
In my last post, I talked about how brands, like Pandora, get us to spend more time on social media. All of the aspects I mentioned in the post are social media best practices that brands should follow. There are many other best practices, but sadly Pandora doesn’t follow them on any of their social platforms. Here’s four best practices that Pandora isn’t following so you don’t make the same mistake.
Continue reading “4 Things Pandora Is Doing Wrong”How Brands Keep You on Facebook
The average person spends almost 2 1/2 hours on social media per day, and if you’re like me it’s probably more than that. You might be thinking “I don’t use social media thaaaat much,” but you can turn on Screen Time and find out for yourself. Five minutes scrolling through Facebook during breakfast, maybe checking Instagram on your bus ride, and playing with the latest filters on Snapchat while relaxing on your couch… it all adds up! Now, this doesn’t mean you’re addicted to your phone, it just means that some companies are making content to keep you scrolling. How do they do this? Let’s take a look at the Facebook page of one of my favorite brands, Pandora, to find out.
Continue reading “How Brands Keep You on Facebook”
Gia's Social Media Site 